The 7-11 Principle (Part I)

No, I’m not talking about indulging in Slurpees or eating 99 cent hot dogs from this well-known convenience store. The 7-11 Principle is something I coined in between church services earlier in the year to help people remember the context of a well-known verse from the Old Testament book of Jeremiah, chapter 29.

Jeremiah 29:11 says,

“For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” (NIV)

A quick Google search reveals how popular this verse is and the marketing effort targeting Christians to purchase a myriad of items referencing Jer. 29:11. You can buy plaques, rings, journals, T-shirts, bibles, pen sets, magnetic strips, bookmarks, CD’s, pendants and even a cooler to keep your soft drinks cold! Why do people like this verse so much? Because it reminds them that no matter how difficult life gets, God is in control and will take of His own.

But that wasn’t the point of my sermon. I wanted to help people understand that Jeremiah was writing to the exiles living in Babylon. They were in enemy territory and were praying for God to deliver them from the hands of their enemies and return them to Jerusalem. But Jeremiah says God has a different plan. We’ll look at that in my next post.


5 thoughts on “The 7-11 Principle (Part I)

  1. Pingback: One Question to Consider for the Next 30 Days | LA Pastor

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  3. Pingback: Great video about helping people who are homeless: Imagining what’s possible | LA Pastor

  4. Pingback: The 7-11 Principle (Part 2) | LA Pastor

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